We are seeking a creative and driven Social Media Manager to join our dynamic team. This role requires a strong background in social media management, graphic design, and video editing. As our Social Media Manager, you will play a pivotal role in enhancing our online presence, engaging our audience, and showcasing our unique properties and services across all of our locations. 

What you’ll be doing:

  • Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok
  • Create, curate, and schedule high-quality content, including graphics, videos, and written posts, that align with Propr’s brand voice and values
  • Write regular emailers to agents/property investors/guests and blog posts across all our websites
  • Design visually appealing graphics for social media posts, stories, and advertisements
  • Edit and produce engaging video content showcasing our properties, guest experiences, and company updates
  • Monitor and analyse social media metrics to measure the effectiveness of campaigns and adjust strategies as needed
  • Engage with our online community, responding to comments, messages, and reviews in a timely and professional manner
  • Collaborate with our digital agency to align social media efforts with broader marketing initiatives
  • Stay up-to-date with the latest social media trends, tools, and best practices to ensure Propr remains at the forefront of the industry

Here’s our description of the ideal person for this job:

  • Previous experience in social media and/or graphic design
  • Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools
  • Degree or diploma in Graphic Design is an advantage, but not a requirement of this role
  • Experience with video editing 
  • Excellent written and verbal communication skills
  • Creative mindset with a keen eye for aesthetics and detail
  • Ability to work independently and as part of a team in a fast-paced environment
  • Strong organizational and time management skills
  • Familiarity with social media management tools like Hootsuite, Buffer, or similar is a plus
  • A passion for Cape Town and the short-term rental industry
  • Preferably based in Cape Town
  • You give a shit about making awesome content

To apply, please complete the application below, all other application methods will be disregarded.

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