Aparthotel Management

Partner with Propr and unlock the full potential of your residential building. Our existing aparthotels are outperforming the long-term rental rate, on a net basis, by over 50%

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APARTHOTELS

The Rise of the Aparthotel in South Africa

Since 2020, the way people travel and work has changed fundamentally. The rise of remote work and digital nomadism has created a new class of traveller. Someone who needs great workspaces as much as recreational spaces, and who may be staying for a long weekend or several months. Aparthotels were built for exactly this demand: serviced self-catering apartments that combine the amenities of a hotel with the convenience of a lock-up-and-go lifestyle.
Propr manages many leading collection of apart hotel apartments, bringing hotel-standard operations to individually owned properties across the South Africa.

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Aparthotels

Aparthotel Owners benefit from

1
Reduced Commission

Our commission for Apart Hotel clients is discounted at 15%+ VAT.

2 1

Brand Creation

Logo creation, Custom Website design with direct Booking Channel.

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One night stays 

Maximising occupancy.

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Dedicated maintenance team

To keep the property in showroom condition.

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A revenue management team 

A team with a wealth of experience in revenue management, dedicated to utilizing a variety of dynamic pricing strategies to optimize revenue.

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Broadest Marketing Reach

In addition to major online travel agencies such as Airbnb and Booking.com, we also list our properties on Marriott Homes & Villas, Plum Guide, as well as our direct and agent booking platforms.

The Guest Experience

Net returns depend on reviews. Reviews depend on the guest experience. Propr operates the following guest-facing services across all aparthotels.

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Front Desk Reception
Our front desk reception team meets and greets guests, ensures better management of building rules and access control and always provides additional support to the building in case of emergencies or unforeseen issues. This is the operational detail that separates a managed aparthotel from an unattended Airbnb listing; it keeps both guests and the building running smoothly.
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Daily Housekeeping

Guests receive daily freshen-up cleans and regular linen changes. Cleanliness is consistently among the primary drivers of positive reviews, and positive reviews directly affect search ranking on Airbnb and Booking.com.

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Hotel Quality Linen

All apartments are fitted with crisp white hotel-quality linen and towels. The standard is deliberately comparable to a four-star hotel; guests who expect that level do not negotiate it away.

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24/7 Guest Experience Team

A dedicated team handles the full range of guest requests: airport transfers, tours, early luggage drops, out-of-hours check-ins, fridge stocking, and special occasion arrangements. They also coordinate larger corporate and agent bookings. The 24/7 availability removes the operational burden from the owner entirely.

We partner with

Institutional Owners

Hotel Owners

Private Equity Funds

S12J Schemes

REITs/Property Companies

Boutique and Family Office Firms

Entrepreneurial Developers

Partner with us.

We’d love to partner with you to maximise the returns on your residential property - through our end-to-end Apart Hotel offering!

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Our Aparthotels

Point Break

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Point Break Aparthotel is a magnificent place to stay, located in a recently refurbished development with breathtaking views of the harbour and mountains. The surrounding area is filled with the trendiest coffee shops and most popular restaurants in Cape Town. The aparthotel offers a perfect balance of modern elegance and warm comfort. The 9 floors of luxurious apartments feature daily housekeeping and spectacular ocean and mountain views.The neighbourhood where Point Break Aparthotel is situated is one of the most vibrant and lively in Cape Town. Visitors can expect to experience cultural parades, lively music and jazz festivals. It is also a popular spot for sports fans, who often make their way to the nearby Cape Town Stadium. The area is also a great place to take advantage of Cape Town’s vibrant café culture, whether you are a local or a tourist.
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Our Aparthotels

One Calais

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One Calais Aparthotel is situated on the picturesque slopes of Signal Hill in the sought-after neighborhood of Sea Point. The aparthotel boasts 6 floors of sophisticated apartments, each featuring a rooftop pool, daily housekeeping services and captivating ocean views. The area is a walkable paradise, with an abundance of trendy coffee shops, bars, restaurants, and boutique stores all at your doorstep.
The Sea Point Promenade, a favorite among locals, is just a short distance away, as well as the vibrant Cape Town Stadium. For those seeking the famous beaches of Clifton and Camps Bay, the scenic 10-minute drive is well worth the trip. One Calais Aparthotel is the perfect base for exploring all that Sea Point and Cape Town have to offer.

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