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● Aparthotels

The rise
of the
aparthotel
.

Serviced apartments with the amenities of a hotel and the freedom of a lock-up-and-go. We run the whole building (reception, housekeeping, maintenance and revenue), so it trades as one hospitality asset while every apartment is priced on its own.

Point Break
OpenPoint Break
Dear Jean
Coming soonDear Jean
Tyne
OpenTyne
The Maranello
Coming soonThe Maranello
Dolce Vita
OpenDolce Vita
Aspire
Coming soonAspire
Mont Reve
Coming soonMont Reve
Forty on L
OpenForty on L
The Marlow on Mill
Coming soonThe Marlow on Mill
The York
OpenThe York
Olympus
Coming soonOlympus
York Sanctuary Private Estate
OpenYork Sanctuary Private Estate
The Sage
OpenThe Sage
Lady Backs
Coming soonLady Backs
The Valour
OpenThe Valour
Vanderbilt
Coming soonVanderbilt
Charlie and the Chairman
OpenCharlie and the Chairman
The Madison
Coming soonThe Madison
Why aparthotels

A hotel experience.
Residential freedom.

The people looking for flexible, high-quality accommodation have changed. They are remote workers, relocating families, project teams and travellers who want a kitchen, a desk and a front desk, for three nights or three months. The aparthotel is built for that guest, and it earns like it.

We run the whole operation: marketing and distribution, reservations, daily housekeeping, on-site reception, maintenance and revenue management. The building gets one operator and one standard, and the trustees get one person to call.

For owners

Your unit, run like a hotel room.

Higher nightly rates and stronger occupancy than a unit on its own, and you keep using it whenever you like.

A lower management fee
A whole building is cheaper for us to run than scattered units, and we pass the saving on. The body corporate pays nothing.
Revenue management
We check rates against demand every day, using specialist pricing tools and our own booking data. We were also Africa's first direct Airbnb API partner.
The broadest reach in the market
Airbnb, Booking.com, Marriott Homes & Villas, Expedia, our own direct site and our agent booking platform.
One-night stays
Because we are on site, we can safely take the one-night stays that traditional operators turn away, and those bookings lift occupancy and returns.
A dedicated maintenance team
On-site and roaming maintenance staff, with every issue logged and triaged in our own app.
Live owner dashboard
Bookings, performance, guest details, expenses and statements in real time. Block your own dates in a tap.
Official Marriott partner
Marriott International's Homes & Villas partner in South Africa. Selected properties are bookable on Marriott.com, and Bonvoy members earn and spend points on them.
Use it whenever you like
Your unit is yours. The only charge is the clean that gets it ready for the next guest.
For guests

A stay that feels looked after.

Everything you would expect from a great hotel, in an apartment of your own.

Daily on-site reception
A trained receptionist is at the desk seven days a week to handle check-in, ID verification, local advice and noise.
Daily housekeeping
Hotel-style housekeeping on site, with linen changed every third day and a dedicated supervisor checking the work. Charged per service.
Hotel-grade linen and amenities
Crisp white linen, towels and amenities in every apartment.
24/7 guest experience team
Tours, transfers, early check-ins, fridge stocking, private chefs and corporate bookings, around the clock.
Shared spaces you can use
Pools, roof terraces, gyms and lounges. In the buildings where we run them, our team keeps them to the same standard as the apartments.
For trustees and the body corporate

Trustees, this part is for you.

A building run by one operator is quieter, cleaner and better maintained than a building of owners each running their own short-term rental. Here is how that works in practice.

One point of contact
A named manager, on site, who answers to the trustees.
Access controlled
Every guest registered and every entry logged through our own access system, integrated with the locks.
Noise dealt with on site
Monitored, and handled by our team before it becomes your complaint.
Our staff, vetted
Housekeeping, maintenance and reception staff are our own employees, screened and trained, not a rotating cast of contractors.
Nothing charged to the scheme
We charge the body corporate nothing. We work within your rules, and we will help you write the ones that make short-term rental work for everyone.
By the numbers

Eleven years.
Five cities.

01
450 000+.
Guests hosted
02
1 100+.
Properties under management
03
49 000.
Bookings a year
04
220 000+.
Bookings to date
05
450+.
People on the team
06
30+.
Guest experience pros, 24/7
Founded
2015.
Listed on
Airbnb, Booking.com, Vrbo, Expedia, LekkeSlaap and Marriott Homes & Villas.
Pricing

Simple, transparent, quoted on your building.

Fees depend on the size of the building and the level of service it needs, so no single rate fits every scheme. Tell us about your building and we will send you a full proposal with the management fee, linen and housekeeping costs, and what your units should earn. You see every number up front, and the body corporate pays nothing.

Buildings

The buildings we run.

Nine aparthotel buildings are open today.

Coming soon.

Mont ReveComing soon
Mont Reve
Sea Point
Dear JeanComing soon
Dear Jean
Sea Point
Lady BacksComing soon
Lady Backs
Sea Point
The Marlow on MillComing soon
The Marlow on Mill
Newlands
The MaranelloComing soon
The Maranello
Cape Town City
VanderbiltComing soon
Vanderbilt
Cape Town City
OlympusComing soon
Olympus
Sandton
AspireComing soon
Aspire
Waterfall City
The MadisonComing soon
The Madison
Cape Town City
Let's talk

That'spropr.

Developing a building, or on a body corporate that wants short-term rental run properly? Tell us about the building and our aparthotel team will show you what we would do with it.